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Maddy Savage

Maddy Savage is DME2018’s moderator and is an award-winning freelance foreign correspondent covering the Nordics for global media including BBC, Monocle and Nordic Business Insider. In true investigative Journalistic fashion, she’ll bring a large dose of energy and gravitas to the event, and vouches to craft challenging questions that force the speakers to go beyond the buzzwords.

Zoë Chance

Data or Gut: What should a modern marketer trust? Zoë Chance is a Yale School of Management professor and a master of the art of persuasion. With a passion for turning knowledge into practice, she’ll focus on how you can influence perception and pave the way for even smarter decision-making.

Sara Riis-Carstensen

What does Lego, De Beers, Armani, Facebook, Google and Carlsberg have in common? Probably  the best marketers in the world.

Sara Riis-Carstenses is the creator of LEGO’s global brand strategy. She draws on experience from positions at De Beers, Carlsberg and Giorgio Armani and she inspire her audience with energy and excitement.

She has worked directly with digital game changers like Google Zoo, Amazon Media Group, and Facebook Creative Shop to challenge the status quo and work with data to constantly optimise brand initiatives.

Colleagues and industry peers consider Sara an inspiring thought leader and she is a regular keynote speaker at conferences and events covering diverse topics such as international branding, Scandinavian leadership style and Danish “Hygge”.

 

Camilla Wallander

Camilla Wallander is the CEO of Berghs School of Communication. Within her role, Camilla plays a crucial role in shaping innovation and attracting talents to the industry. With first-hand experience of driving change within companies such as SAS, Nordiska Kompaniet and Berghs, Camilla knows how to successfully manage teams in the digital era.

Madame X

This keynote will be revealed shortly!

The C-Level Track

Apart from four keynotes, we’ll arrange breakouts with three tracks that consist of three sessions each.

Are you a C-Level professional who wants to expand your knowledge in the company of like-minded peers? In that case, this track is tailored with three sessions to suit your needs:

  • The APSIS Journey – Transforming with our Digital Customers
  • Customer Data Platform: The Next Step
  • Customer Success Stories

The Marketer Track

Apart from four keynotes, we’ll arrange breakouts with three tracks that consist of three sessions each.

Are you a marketer professional who wants to expand your digital marketing knowledge together with like-minded peers? In that case, this track is tailored with three sessions to suit your needs:

  • The APSIS Journey – Implementing a Data-Driven Marketing Mindset
  • Assemble Your Team – The Perfect Skillset for Building Marketing Automation
  • How to Reach Your Busy and Distracted Shoppers

The Partner Track

Apart from four keynotes, we’ll arrange breakouts with three tracks that consist of three sessions each.

Are you an APSIS parter who wants to expand your digital marketing horizons with other partners and like-minded peers? In that case, we have three sessions tailored to your wants and needs:

  • The APSIS Partner Team
  • Partner Workshop
  • Partner Case
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Agenda at a glance

Hot insights from sizzling speakers
Learn the latest digital marketing trends from internationally known keynote speakers and industry-leading companies. You’ll get to hear real examples and qualified tips to use in your own everyday work and new challenges, opening up your way to stand-out marketing and increased business success.

AGENDA

08.00 - 09.00
REGISTRATION
09.00 - 10.30
KEYNOTES
10.30 - 11.00
COFFEE BREAK
11.00 - 11.45 BREAKOUT SESSIONS
11.45 - 12.45
LUNCH
12.45 - 13.30
BREAKOUT SESSIONS
13.45-14.30
BREAKOUT SESSIONS
14.30 - 15.00
COFFEE BREAK
15.00 - 16.30
KEYNOTES
16.30 - 17.00
WRAP UP
17.00-19.00
MINGLE

On stage

+ Maddy Savage

Maddy Savage

Moderator
+

Zoë Chance

Keynote
+

Sara Riis-Carstensen

Keynote
+ Camilla Wallander

Camilla Wallander

Keynote
+

Madame X

Keynote

Breakout Sessions

+

The C-Level Track

Breakout Sessions
+

The Marketer Track

Breakout Sessions
+

The Partner Track

Breakout Sessions

DME2018 blog

Professor Zoe Chance on the Rise of Behavioural Economics, Persuasion, Buzzwords and Her Upcoming Speech at DME2018

    Zoe Chance is a Marketing Professor at Yale school of Management, writer and keynote speaker for DME2018. (more…)

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DME2018 Sneak Peek: What’s Camilla Wallander’s View on Buzzwords?

Maddy Savage is back in business to put a pin in all that buzz! This time around, she scheduled a si...

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What to Expect From DME: A Keynote Throwback

DME2018 is less than four months away. But what can you expect from the event? Let's paint a picture...

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Maddy Savage guides you beyond the buzzwords!

DME has a clear mission: to go beyond the buzzwords. Why? Because we believe it’s time for a more in...

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Upcoming post!

Read Article

Venue for DME2018

DME2018 takes place at Clarion Hotel and Congress Malmö Live, located next to Malmö Central Station and APSIS HeadQuarter (Dag Hammarskjölds torg 4). Are you planing to stay at Malmö Live during DME? Please get in touch with APSIS to receive your discount code.

Get in touch with APSIS
Telephone: +46 40-24 97 70
Email: dme@apsis.com

Get Your Ticket for DME2018!

Join us for a day of international keynotes and buzzword-free breakouts sessions before it’s too late.

Your DME ticket includes

1 day, 4 keynotes speakers
2 breakout sessions
Breakfast, lunch, coffee and mingle party

Price: €350

About

In 2010, we at APSIS realised that some marketers felt a bit left out in the cold. As a pioneer in email marketing, we saw the need for a Scandinavian conference where data-driven marketers would get the latest trends and industry insights from international speakers.

Since that day, Email-Marketing-Evolved (EME) became one of the most popular marketing events in the Nordics, gathering business leaders, industry influencers and digital marketers who where looking for smart ways to evolve their business using the right data.

Over these amazing eight years we’ve met thousands of marketers taking part in our keynotes and workshops. Do you want to know their secret to success?

Data-driven companies are not the ones jumping on the latest buzzwords or the most complex technology. Those who actually succeed has one thing in common: A digital mindset that’s constantly trying to evolve.

That’s why 2017 marked the last year of EME, and that’s why 2018 is the first year of DME.

Marketing evolves, so do we.

⇣   Read more   ⇣