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What to Expect From DME: A Keynote Throwback

July, 19 2018
Apsis

DME2018 is less than four months away. But what can you expect from the event? Let’s paint a picture with a quick little throwback to EME2017.

Marketing evolves, and so do we. That’s why we took the step to revamp our annual digital marketing conference with a new name: digital-marketing-evolved (DME).

However, as marketing becomes increasingly complex and intricate, the exaggerated  buzzwords rise to the surface with all its mesmerising cubic-zirconia glam… We want to get rid of the false promises. And we want to go beyond the buzzwords to unveil the fluff-free core of data-driven marketing.

But what did EME2017 deliver and what can you expect from DME2018? We asked our previous keynote speakers for their honest answers…

Bryan Eisenberg: The Message is the Experience


Bryan Eisenberg took the crowd by storm. The internationally recognised author and award-winning online-marketing pioneer shared his two cents on why it’s paramount that you strive to deliver a customer experience in true customer-centric fashion.


 

Cate Trotter: Sell More in Digital-First Ecosystems


Cate Trotter, Head of Trends at Insider Trends, is a true retail visionary with a firm finger on the data-driven pulse. At EME2017, she took the stage to inspire attendees to adopt an omnichannel mindset with an omnichannel marketing strategy driven by data.

 

 

Ivo van den Brand: HOW DATA CAN INFLUENCE CREATIVITY


Should data and creativity be at opposite ends of the table? Ivo van den Brand,
Global Marketing Director, is a firm believer of the golden intersection between data and creativity to ignite a meaningful value exchange.


 

Nathalie Nahaï: THE SECRET PSYCHOLOGY BEHIND SOCIAL BEHAVIOUR


What does Doug the Pug and memes have to do with digital marketing? The answer is: the hidden mechanism of persuasion.

Nathalie Nahaï teaches businesses such as Google, eBay, Unilever and Harvard Business Review how they can combine persuasive techniques with customer profiles based on multi-channel data. At EME2017, she dazzled the crowd with her passionate presentation and in-depth knowledge.

 

What’s up for DME?

For the jam-packed day of data-driven excitement, we’ll push the envelope and bust the buzz with a large dose of energy and gravitas with our moderator: Maddy Savage. Our truth-seeking hero will be accompanied by Camilla Wallander, CEO at Bergs School of Communications, and Zoë Chance; Yale School of Management professor and a master of the art of persuasion. Stay tuned for more updates!

Want to see Maddy, Camilla and Zoë in action? Secure your spot to DME today!